Since the ceasing of operations on September 9th 2012 of the Airline, from my research so far, it appears that although like many large organsions their will always be Issues, however its seems that the airline and its branding was well received and liked by both passengers and staff alike. The Airline exceeded expections despite strong competition carring 4 .3 million passengers, at its peak in 2007, with a exceptional good website (at the time). being in the top 3 behind Ryanair and Easyjet. If BMi baby would of stilll been around today , it would effectively be where Jet 2 are now today..
I believe I have found a gap in the market with a different approach and choice to the low cost regional business model. But i need to start small,
South Coast based with one small 19 seat or similar turboprop to start..